Farmina

Farmina

EGY Puppy is the sole agent for Farmina in Egypt, with one united goal which is to give our pets long, happy lives with the best dry food quality. 

THE COMPANY

Angelo, Francesco and Nicola Russo
Angelo, Francesco, and Nicola Russo

We are Italians. As Italians, everything we do centers on the love of the family. In our family food is very important and it keeps us together, and healthy. Love, care from the family, and the attention and knowledge of dealing with food are what describes us, and are in our DNA.
Pets are in the heart of our family, and we love to see our pets happy. That is why making a happy pet is what motivates us to develop the best food for them, as we believe that nutrition is the key to improving and enhancing the quality of life for pets and their families.
Our kitchen is a special place for us. In the kitchen we meet, we eat and spend time together. We keep our kitchen always working and active. When we cook the food we pay special attention to the ingredients that are cooked and that are used every day by our beloved 4 legged friends.
In our everyday work science is utilized to improve the life of pets. Inspired by the natural environment of pets, we study their habits and behavior to respect their instincts and nutritional needs. By serving them with the best nutrition inspired by nature and science, we are supporting our pets all the way from the first days with their families to senior age. For us, nature is considered the most important and unique source of ingredients for the food we make.
Science permeates our routine with studies, collaborations, discussions, and ideas that result in nutritional solutions focused on prevention and treatment.
Our family tries to make the life of our pets complete and satisfied: Happy pet, happy you.
Nature is our inspiration, the Science our method. Farmina: Nature and Science in perfect harmony.

A 50 YEAR-LONG ITALIAN HISTORY OF INNOVATION
Family values permeate our work and our history that begins in Italy, more than 50 years ago, by the passion of a man for animal nutrition. It was 1965 when Mr. Francesco Russo founded the Russo Mangimi company specialized in animal nutrition. In that company, Mr. Russo raised his children and passed on his values as the engine power of animal wellness and thus the individual. In the meantime the family grew and with it also the company, until in 1999 Dr. Angelo Russo, son of the owner Francesco, driven by a passion for animals from affection decided to operate in the pet food category with a new perspective, setting itself the ambitious goal to develop foods that are the result of scientific studies centered on the pet and his well-being.
Dr. Russo began an ambitious route that drove him to start a collaboration with Farmina, an English company specializing in research and formulating food for dogs and cats, which brought skills, trademarks, and know-how. In a short time, the positive customer response allowed the company to invest in technological research and development, and in setting up partnerships with leading independent research institutes as the chair of Nutrition and Animal Nutrition of the University of Naples Federico II. He also constituted Farmina Vet Research: a team of veterinarians and specialists in a nutritional formulation that allowed a constant and systematic study of the best foods for the nature of pets, thanks to the feedback that came from dozens of veterinarians with whom Farmina worked in long term cooperative relationships.

Today we are a great family with an Italian heart and what unites us is the great dream that lives in the heart of anyone who loves their pet: make them happy because their happiness comes from our own. Happy Pet, happy you.

WHY FARMINA?

Farmina is nature and science, our mission is to develop the best natural and scientifically validated nutritional systems. We use only first choice raw materials wisely mixed and cooked in our kitchen with healthy methods and following strict guidelines provided by experts in dogs and cats nutrition who have always dealt with it and know carnivores’ nutritional needs.
The extreme care and attention is given to conceive and develop our food is typical of family and that’s where our nutritional philosophy comes from.
Dogs and cats are our four-legged family and live the emotions that can be found only at home.
Nutrition is the basis of their wellbeing which is a prerequisite to their happiness and daily joy, that’s why our motto and the funding of our actions is: Happy pet. Happy you.

NATURE IS OUR INSPIRATION
Nature is the biggest source of wealth and this is the reason why we preserve our feed’s characteristics using tools and methods Mother Nature gave us by using:

ONLY NATURAL ANTIOXIDANTS
Tocopherol-rich extracts allow a natural preservation of products.



WITHOUT GENETICALLY MODIFIED ORGANISMS 


EU allows the use of GMOs but regulates it strictly by the “precaution principle”. Farmina extends the precaution by excluding from its formulas potentially GMO ingredients and using GMO-FREE Ancestral Cereals (spelt and oats).

PRESERVED UNDER A PROTECTIVE ATMOSPHERE
While packing we introduce inside the bags nitrogen, which substitutes oxygen granting a natural preservation of the product. This technique is widely used also in human nutrition, as nitrogen is a volatile gas highly distributed in nature which, daily, we breathe.

SCIENCE IS OUR METHOD
Science guides our actions, in our research, we cooperate with the Chair of Animal Nutrition of the University of Naples Federico II. Clinical findings on which we base our formulas are developed and lead by public entities, which grant the scientific value and testify to real effectiveness. These collaborations lead, over the years, to different lines validated by scientific publications on national and international journals with high bibliometric indexes. The cooperation between Farmina and University gave life to the Farmina Vet Research team whose purpose is to research and formulate new feed based on the latest scientific findings.
This research highlighted, for example, the importance of obesity and diabetes prevention by low glycemic index nutrition.

TECHNOLOGY AND CONTROLS

CONSTANT TECHNOLOGICAL IMPROVEMENT TO THE BASIS OF QUALITY AND NATURALNESS OF OUR PRODUCTS.
In Farmina we believe that technology can be a friend, especially when it becomes a tool to improve the quality of our products. We are always looking for the latest innovations that will allow us to pursue our mission: to create natural foods whose effectiveness is scientifically validated. In the production of our food, we use two unique technologies and special packaging that improve the quality of our products while preserving their naturalness.

TECHNOLOGY
TWIN-SCREW
The twin-screw extruder is mainly adopted in the field of human food production (such as pasta, cookies, etc.), ensures better gelatinization of starch, with an increase in terms of mixing and baking of 20-25% compared to single-screw systems. The final result is a lower denaturing of nutrients resulting in increased digestibility of our food.

VACUUM COATER
Integration of the lipids (fats) in the product is achieved using the Vacuum Coater system, ensuring better and homogeneous distribution throughout entire kibbles. This technology allows us to include also vitamins at lower temperatures preventing thermal stress and obtaining a longer duration of their effectiveness – Farmina’s concept of Long Life Vitamins.

PROTECTIVE ATMOSPHERE PACKAGING: Great attention is paid to the moment of packaging, using nitrogen, a volatile gas that dissipates once you open the bag but within the packaged product, replaces the oxygen avoiding fat oxidation and therefore rancidity. A technological solution also used in human foods and a technology that guarantees the preservation of nutrients over time, thanks to complete isolation of the kibbles from the outside world.

CONTROLS
STRICT CONTROLS FOR A PRODUCT TO THE MAXIMUM OF THE ORGANOLEPTIC AND NUTRITIONAL QUALITY.
The quality control system is very important in the food industry as it ensures customers have the best product in terms of organoleptic quality, freshness, and integrity. Our quality control system monitors the entire production cycle. Starting from suppliers selection, passing through raw material and production cycle controls, we finish our strict monitoring on the finished product just before shipping and further controls.
Farmina invests heavily in continuous control of quality. Our team regularly checks all raw materials and, in the same way, each production batch is subject to in-depth analysis that can span up to 18 months.
According to a strict audit process, all raw materials come from certified suppliers. The production runs are all tracked, which allows Farmina to intervene promptly when it is necessary and reconstruct the history of each package of food. In addition, the NIR (Near InfraRed) analysis of the raw materials and finished products, allows complete real-time monitoring of both incoming raw materials and outgoing finished products. Our internal laboratory is also supported by outside laboratories for all aspects related to food safety according to a strict default analysis plan. In terms of controls, we pay special attention to all activities related to ensuring the absence of mycotoxins and aflatoxins.

JUST IN TIME
A PRODUCT ALWAYS FRESH AND THE MAXIMUM OF THE ORGANOLEPTIC AND NUTRITIONAL QUALITIES.
In Farmina we have developed a working method that allows us to give our pets a freshly cooked attractive product: the Just in Time. Our food is produced only after being ordered from our partners this means that we serve our 4 legged friends with products that are always fresh and at the best of their nutritional and organoleptic qualities. This process allows us to deliver from our resellers a food, on average, only 4 days old. No deposit, no stock thanks to an efficient working method that allows us to offer high-quality products.

THE RAW MATERIALS

The selection of raw materials is of paramount importance to obtain a product whose characteristics provide the optimum nutritional intake and biological value for the welfare of pets. In Farmina, we use only the best products of our partners to produce food nutritionally able to meet at best the nutritional needs of dogs and cats.
That’s why in all our food, especially in our top range products Natural & Delicious and Vet Life Natural Diets we perform an accurate selection of the best raw materials, all GMO-Free and suitable for human consumption.

PROTEINS
Chicken, lamb, and wild boar meat, as well as eggs, come from certified farms and carefully selected for their high-quality standards.
The chicken meat used in Farmina products comes from Italian chicken reared in open (with GMO-Free diet) fresh from slaughter, without feathers and poor quality other parts. This helps in making this raw material food with a high content in high biological value protein, with a 95% rate of digestibility.
Grass Feb Lamb meat derives from New Zealand’s extensive production and is selected for its higher content in essential fatty acids and linoleic acid with anticancer action, as well as having a good ratio of lean and fat mass than other red meats.
Farmina selects wild boar meat directly from Tuscany and Umbria semi-wild herds. This is a particularly valuable type of red meat, with high biological value and not commonly used as raw materials in dog and cat nutrition.
Eggs come from Italian herds, they are considered the protein source of reference for biological value and digestibility. They are transported fresh to the shelling plants and here transformed into powder through a process of dehydration for atomization, which guarantees the preservation of the nutrients of this food.
Fish species included in Farmina formulas are cod and herring, both from sea fishing and not for breeding, which guarantees the high quality of raw materials and low chloride content.
In order to ensure the correct contributions in essential amino acids, Farmina shall integrate some diets with taurine, methionine, lysine, and cystine. The addition of these amino acids helps to increase the biological value of food proteins of Farmina products to further meet the specific needs of different species and categories of animals.

FATS
In companion carnivores, fats represent an important energy source, as well as an essential fatty acid source and a decisive factor of palatability.
Farmina selects as fats sources for its food mainly chicken fat and fish oil. Within vegetable oils, linseed oil is rich in linoleic acid, essential fatty acid both for dogs and cats.
Chicken fat, again from Italian suppliers, has a higher value of polyunsaturated fatty acids than bovine or swine ones and it is also palatable for animals.
Herring Fish oil, coming from Scandinavia, is the animal fat richer in omega-3 fatty acids, particularly EPA and DHA, very useful for their anti-inflammatory action. Polyunsaturated fatty acids (the so-called PUFAs) play an important role in skin and hair wellbeing and have anti-aging effects.

CARBOHYDRATES
Carbohydrates are another important source of Energy energy for dogs and cats. In particular, carbohydrates as provide readily available Energyenergy.
We don’t use corn but only selected the first choice GMO-Free spelt, oats, potato, and rice; the innovative technology we use and the accurate controls we take over raw materials guarantee an excellent digestibility.
The treatment with a twin-screw extruder allows better mixing of the product and a better distribution of the heat, ensuring higher digestibility.
The use of ancestral cereals, such as spelt and oats, guarantees a better modulation of energy availability during the day.
In foods and diets that require it, sometimes we also use potato and rice, because these carbohydrate sources guarantee a rapid energy boost for the subject.

FIBRES
In a balanced food, the correct intake of fiber plays an important role in the regulation of intestinal transit of food ingested and influences the absorption of several nutrients.
Farmina products use as fiber sources beet pulp, pea fiber, pure cellulose, and dehydrated alfalfa.
The beetroot pulp we use is Italian and promotes regular bowel movements and the formation of good stool consistency.
Pure cellulose, used in some diet formulas, is the main source of insoluble fiber. It is fundamental for intestinal peristalsis and it is especially indicated in treatments that require a reduction of caloric intake.
Pea fiber, high in soluble fiber, creates a jelly mass in the digestive tract that slows the intestinal transit and promotes the absorption of micronutrients.
Dehydrated alfalfa is a good source of micronutrients such as carotens and calcium.
 
The presence in the ingredients of some peculiar pre-biotic such as fructooligosaccharides (FOS) and mannan-oligosaccharides (MOS) plays a benefic action on the bowel by competitive exclusion of pathogenic bacteria and by selective sequester and elimination of any toxin.
Psyllium seeds are very rich in soluble fiber and are ideal in slowing food transit along the digestive tube, meanwhile, they promote some nutrients absorption and good stool consistency.
Farmina pays particular attention to the fiber mix to use in each formula, always taking into account the physiological and/or pathological condition of the animal or specific features of species or breed that most predispose a subject to certain pathologic conditions.

VITAMINS
Vitamins are essential for proper nutrition because they are the most important driver of biochemical reactions in the body.
Vitamin deficiencies can in some cases present specific and obvious symptoms, in others more subtly or with a state of the general weakening of the subject. It is thus mandatory to guarantee the daily intake of appropriate amounts to grant a smooth operation of all vital functions. Vegetal natural extracts of grape seed and green tea boost the antioxidant action.
Farmina products’ vitamin supplementation is also complete and balanced according to the physiological and developmental stage of the animal and of any pathology to treat which a specific diet has been developed.
Vitamins in Farmina food are longer-lasting thanks to the post-extrusion integration which prevents them from thermal stress and grants the highest bioavailability thanks to advanced and innovative technologies (Long Life Vitamins System).

MINERALS
Maximum care and attention are reserved to the inclusion of macro and oligo-elements, specifically balanced by species, age physiopathologic condition of the animal they are intended to.
In the formulas of diets designed to treat specific pathological conditions, Farmina Pet Foods pays particular attention to mineral compounds, adding or reducing each element concentration in order to compensate specific metabolic deficits of some pathological conditions and/or to preserve involved organs’ functionality.

NUTRACEUTICALS AND FUNCTIONAL COMPOUNDS
Farmina uses both nutraceuticals (compounds with medicinal properties already present or extract by food) and functional compounds (ingredients with specific beneficial properties besides nutritional effects) in its food formulas.
One of the nutraceuticals we use is glucosamine, extracted by crustaceans, and chondroitin sulfate, extracted BY  cartilaginous fish, both useful in promoting growth and repair of cartilage tissue.
Several functional compounds are furthermore used in several combinations both in mantainence food and in clinical nutrition diets. Specifically, we use several fruit extracts like apple, rich in provitamin A, Vitamins B1, B2, B6, E, C, niacin, folic acid, flavonoids, and carotenoids; pomegranate is a source of vitamins of B group, vitamin C, potassium, and antioxidant polyphenols; blueberry and currant are rich in vitamin A and C, pectins, tannins, mirtillin and other anthocyanins (important protectors of retinoic vases); orange, source of B complex vitamins and vitamin C, zinc, potassium, calcium and flavonoids, and grapeseed which, rich in antioxidant complexes, help in reducing systemic hypertension.
In Farmina foods is possible to find also spinach, rich in vitamin C, carotenoids, folic acid, and lutein (essential in retinal protection) and carrot, rich in vitamin A, and several medicinal plants such as rosemary, rich in natural antioxidants; aloe vera, with anti-inflammatory, detoxifying, bacteriostatic and with skin repair action, turmeric, with important skin healing and antioxidant effects and green tea, rich in antioxidants polyphenols.
Within the other nutraceuticals, Farmina uses the integration with marigold as lutein and natural antioxidants source and for its peculiar anti-inflammatory effect and the integration with isoflavones, with a mild estrogenic action helpful in hormone balance in neutered animals.

A precious mix of elements useful to the health of our four-legged family members.

 

WHY WE DEFINE CATS AND DOGS AS CARNIVORES?

 

WHY CATS AND DOGS ARE CONSIDERED CARNIVORES?
Dogs’ and cats’ evolution has been similar to that of other predators, that’s why their anatomy is built for nutrition based on meat. Like their ancestors, our dogs and cats, despite they adapted their digestive system to their preys, prefer meat-based nutrition. This concept is clear in a physiologic and anatomic point of view by these points:

1. NO SALIVARY AMYLASE
This lack makes the pancreas overwork because in charge of the total digestion of carbohydrates. 

2. SHORT AND SIMPLE INTESTINES
thanks to the highly acidic pH inside the stomach, fats, and proteins are easily and quickly digestible in a short intestinal tract.

3. TEETH AND JAW CONFORMATION
The large opening of the mouth capable to swallow big chunks. Short and sharp teeth perfect to rip flesh. 

4. GLUCONEOGENESIS
Cats don’t use carbohydrates as a primary energy source, but proteins and fats.

5. INSULINIC RESPONSE
Food rich in carbohydrates causes a higher insulin response and leads to the storage of glucose excess in body fat form. This process may lead to diabetes and obesity.


Natural & Delicious is the nutritional system scientifically studied for dogs and cats carnivore nature developed in two lines: Grain Free completely without cereals, and Low Ancestral Grain with only a few ancestral cereals (spelt and oats).

 

 
 

 

FARMINA: NATURE AND SCIENCE IN PERFECT HARMONY
The perfect union between nature and science led to the first, revolutionary line of natural Clinical Nutrition Veterinary diets, Farmina Vet Life Natural Diet, and to the development of a scientifically studied nutritional system for carnivores: Natural & Delicious in Grain Free (without cereals) and Low Ancestral Grain (with only ancestral cereals – spelt and oats) formulas.

NUTRITIONAL SYSTEM FOR CARNIVORES: SCIENTIFICALLY DESIGNED, ACCORDING TO NATURE

Years of scientific research in cooperation with the Chair of Animal Nutrition of the University of Naples Federico II led the Farmina Vet Research in the development of a nutritional system that respects the nature of our four-legged family members: Natural & Delicious, the Nutritional System for carnivores.

  • Natural & Delicious main feature is the Low Glycemic Index, as it is made without cereals in the Prime, Ocean, Pumpkin, and Quinoa sub-lines and made with a few ancestral cereals (spelt and oats) in the Ancestral Grain sub-line. All the sub-lines are made without corn and allow a gradual energy release throughout the day;
  • Only Natural Antioxidants, tocopherols rich extracts, for natural preservation of the food;
  • Packaged in a protective atmosphere. During packaging nitrogen replaces oxygen inside the bags for natural preservation of the product;
  • High-quality vitamins that, thanks to the cold infusion technology, have a longer efficiency.

 

 

N&D PRIME
N&D Prime, FARMINA’S first line without cereals and with over 98% of the proteins from animal origin.
N&D PRIME is the world’s best line of natural products, without cereals, scientifically designed for the carnivore nature of cats and dogs.

Only natural antioxidants, without cereals and GMOs, and with long-lasting life essentials (including precious vitamins) added with a “cold infusion” technology.
A FOOD FOR ALL SIZES
The N&D Prime dry food line is available in two sizes: Mini and Medium & Maxi, with different kibble sizes to better adapt to your dog’s chewing needs.

 

N&D ANCESTRAL GRAIN
N&D Ancestral Grain is the line that is Legume FREE, with just a few ancestral cereals (organic spelt and organic oats) with over 90%of the proteins from animal origin, this healthy line is scientifically designed to meet the carnivore nature of cats and dogs.
With only natural antioxidants, tocopherol-rich extracts, for natural preservation of the product.
Only natural antioxidants, with healthy organic cereals and free of GMOs, and with long-lasting life essentials (including precious vitamins) added with a “cold infusion” technology.
Many recipes to meet any taste and nutritional need, choose the right one for your four-legged friend.
A FOOD FOR ALL SIZES
The N&D Ancestral dry food line is available in two sizes: Mini and Medium & Maxi, with different kibble sizes to better adapt to your dog’s chewing needs.

WHY N&D IS A NUTRITIONAL SYSTEM FOR CARNIVORES?


An optimal nutrition system is one that reproduces as closely as possible to a natural diet that is a biologically appropriate diet that respects the genetic of our four-legged relatives.
Natural & Delicious is based on carnivore nutrition main principles.

  1. Low glycemic load and Index, tanks to the presence of few carbohydrates, present in minimal proportions.
  2. High Protein Sources by fresh high biologic value meats.
  3. Balanced Vitamins and Minerals by fresh, high-quality fruit and vegetables.
  4. Medicinal Plants with specific properties and targeted effects.
  5. Animal fats are easily digestible.
  6. Absolute absence of complex cereals (Grain Free) or minimum quantities of Ancestral Cereals (without corn) and GMO-Free (Low Ancestral Grain).
Natural & Delicious is an Italian product scientifically studied to be naturally appropriate to cats and dogs metabolism, thanks to the low glycemic index it helps to prevent obesity and diabetes.

 

WHAT IS A GLYCEMIC INDEX?

 

The effects of a carbohydrates source on glycemic level is provided by the Glycemic Index. Foods with a low Glycemic Index are better assimilated, as their absorption time is modulated, hence there is a reduction of physical stress and consequent efficiency raise.
A high Glycemic Index, linked to cereals rich in starch highly digestible, predisposes to pathologies such as obesity and diabetes, both in human and animal.
This is why, after detailed researches, we created N&D “Grain-Free”, completely without any cereal, and N&D “Low Ancestral Grain”, with few ancestral cereals (spelt and oats) which have a lower glycemic index than other cereals commonly used. Their low glycemic index allows a moderate postprandial glycemic response which is also modulated over time. This kind of cereals has a higher dietetic fiber content which helps digestion and nutrient absorption boosting the organism’s defenses.
Using complex cereals such as corn, furthermore, could expose more on GMO contamination risk, which is something against Natural & Delicious nutritional philosophy.

WHAT’S THE GLYCEMIC INDEX AND WHY IS IT IMPORTANT TO KEEP IT LOW?
Natural nutrition for a dog or a cat should be almost without carbohydrates as their metabolism evolved to gain Energy from animal proteins and fats. Carbohydrates provide our pets unwanted calories, nevertheless, most of the industrial foods on the market contain from 40% to 60% of them.
Carbohydrates in cereals traditionally used in dog and cat food formulas provide a high energy quantity as glucose that induces a quick postprandial glycemic peak. Especially in these cases, postprandial insulin response to glucose and its modulation ability on different types of carbohydrates is crucial.

WHICH ARE THE RAW MATERIALS USED IN NATURAL & DELICIOUS?

 

HIGH PROTEIN SOURCES OF HIGH-QUALITY FRESH MEAT.
Natural & Delicious uses as a protein base of chicken, lamb, wild boar, fish, and eggs.
All our meats are antibiotics free, hormones free and preservatives free, of fresh slaughter, with no by-products of the animal. All Passed fit for human consumption.
Wild boar meat, the red meat protein source is derived from wild herds of Boar from the Tuscany and Umbria regions.
The chicken meat comes from whole chickens reared Free-Range on Italian soil from well-known producers.
The fish, a valuable source of essential Omega-3 fatty acids, DHA and EPA, is wild-caught in the seas of Northern Europe and is low chloride content, rich in protein and amino acids.
The lamb meat, high-quality red meat protein source, these lambs come from Free-Range Grass-Fed New Zealand farms.
The eggs are fresh, never frozen and without preservatives before dehydrating.

ANIMAL FATS
Fats are fundamental compounds of the natural diet of carnivores and are easily assimilated because they come from animal sources, not from plants or vegetables.
Scientific studies have shown that animal fats are more quickly assimilated and absorbed by carnivores, in particular, the use of fish oil allows to guarantee the proper intake of essential fatty acids in addition to good palatability of the product.
In the N&D range, the fat content is given by the only presence of animal fatty acids from chicken fat and fish oil, characterized by a greater contribution to EPA, DHA, and the omega-3 series fatty acids.

VITAMINS AND MINERALS FROM HIGH-QUALITY FRESH FRUITS AND VEGETABLES.
Both lines of Natural & Delicious contain the right amount of vitamins and minerals through a careful selection of fruits and vegetables: pomegranate, apple, orange, black currants, blueberries, spinach, and carrots.
Apple and pomegranate are healthy sources of fiber that can aid digestion. They are rich in phytonutrients and natural antioxidants, which protect against free radicals. Currants and blueberries contain vitamins and natural antioxidants that fight aging and heart disease.
Spinach in addition to being rich in vitamins contains iron and other minerals with purifying and anti-anemic properties.
Orange is a great source of Vitamin C and minerals salts that promote diuresis and have purifying properties.
Carrots contain vitamin A and antioxidants.

FEW CARBOHYDRATES
The natural diet of dogs and cats contains very few carbohydrates because their metabolism has evolved to take energy from protein and animal fat. Therefore carbohydrates are, for our animals, not first choice calories, which could contribute to the onset of diseases related to overweight like diabetes and insulin resistance. For this reason, the Natural & Delicious products have almost no carbohydrates.
Viceversa, the majority of foods on the market, contains from 40% to 60% carbohydrates, due to the presence of industrial cereals in the composition of the products.
In N&D Products, furthermore, we don’t use corn but only ancestral cereals typical of Italian tradition such as spelt and oats which are not GMO risk.

MEDICINAL PLANTS WITH SPECIFIC PROPERTIES TO A TARGETED EFFECT.
Medicinal plants to a targeted effect present in the Natural & Delicious line products, reproduce the tendency of animals to select instinctively in their food, plants, and herbs that they eat to cure their health and improve their wellbeing.
Natural & Delicious products are enriched with alfalfa, psyllium, rosemary, turmeric, aloe vera, and green tea which tone and strengthen the organs and tissues, stimulating the elimination of toxins.

FARMINA SCIENTIFIC RESEARCH

Farmina Pet Foods cooperates for a long time with the Chair of Animal Nutrition of the University of Naples Federico II. Clinical findings are, thus, set up and led by public entities which grant for their scientific validity and testify real effectiveness of products. This cooperation made possible the development of several lines of research, certified by publications on international journals with high bibliometric indexes. Farmina Vet Life “Natural Diets” and Natural & Delicious products are scientifically developed and certified as effective by third parties.

FARMINA VET RESEARCH
A TEAM OF PROFESSIONALS TO SERVE THE WELFARE OF PETS.
Cooperation between Farmina and the University gave life to Farmina Vet Research, a team of first-class professionals in nutrition, Veterinary Medicine, and food formulation that, cooperating with the Chair of Animal Nutrition of University of Naples Federico II conducted several types of research to obtain nutritional systems suitable for the physiology of dogs and cats.

PALATABILITY
WE BELIEVE THAT HEALTHY FOOD CAN ALSO BE GOOD.
Good food comes from good ingredients, this is a Farmina belief and our history testifies that. We select only the best raw materials and we treat them with the care and attention just like a family by using technology which allows us to maintain the best nutritional values. The result of such attention is a genuine product which therefore also very palatable.
Palatability is a key factor, and only with meticulous attention to detail have we been able to create a food that is extremely palatable for a cat or a dog, with an exciting aroma which spreads from the just-opened bag inviting for a bite, and also with the right texture and size of the kibbles. It’s a complex process which we understand, thanks to the meticulous care we put into developing our food and thanks to the experience we have gained that leads to the careful analysis of composition and in the administration of our food to hundreds of four-legged friends.

RESPECT AS THE BASIS FOR OUR SCIENTIFIC RESEARCH
One of the peculiar characteristics of clinical trials set up by VFR is the cooperation with dozens of independent Veterinarians operating all over Italy who offer a nutritional solution to cats and dogs already affected by diseases. Pets have the chance to improve their condition by living still in their families for the whole trial period, without any change in their lifestyle except for diet, fully respecting animal welfare.

 

THE IMPORTANCE OF A NATURAL PRESERVATION

 

The whole Farmina Vet Life and Natural & Delicious range are preserved exclusively with natural antioxidants (tocopherol rich extracts) which preserve the quality of our food in total natural respect.

Preservatives and antioxidants particularly are compounds with the ability to delay, prevent, reduce or eliminate oxidative damage on food. Since antiquity, mankind added compounds with preservative power to food, especially adding spices was one of the few effective methods to preserve food and prevent damage, mostly in warmer areas.

Some of the nutrients of food can easily run into oxidation: lipids, generally, have a greater tendency to lose electrons and self-oxidize leading to an alteration of color, flavor, texture, quality, genuineness, and safety of food. For example, oxidation may alter Essential Fatty Acids (EFA) or fat-soluble vitamins causing major changes in food quality, while the formation of volatile odoriferous compounds and hydroxy acids can affect aroma and flavor.
Dietary antioxidants preserve the food and have also a benefic effect on animals that eat them: on a body level antioxidants can reduce damages caused by free radicals and, in general, by Reactive Oxygen Species (ROS) in addition they counteract cellular aging, reducing the risk of chronic and degenerative diseases onset, often linked to oxidative stress.

Our aim of naturalness is therefore accomplished through the replacement of classical artificial antioxidants with only natural antioxidants. Artificial preservatives like BHA and BHT could have negative effects on the health of our animals, even though some of them could be seen only on a long-term period and as a result of accumulation.

Synthetic antioxidants have been developed starting in 1940 in order to stabilize gats and oils, preventing rancidity. Generally, they have better antioxidant action and are more readily bioavailable than natural antioxidants.

TBHQ, BHA, BHT are artificial antioxidants mainly used in food and their effect on health is still controversial. Several studies showed the existence of a correlation between the intake of such compounds and some alterations of animal organs to which they are administered, especially if at high dosage.

Literature reports side effects like suppressive effects on leptin-dependent satiety circuits, chromosomal and spermatic abnormalities, interference with prostaglandin synthesis and immune response, induction of microsomal H2O2 formation, reduced contractility of smooth and cardiac muscle, and influence in lipid metabolism and in vitamin E levels, transient elevation of plasma lipids and cholesterol; promotion of gastric, bladder, thyroid, and lung carcinomas onset; induction of hyperplasia and gastric cytotoxicity and liver, thyroid, adrenal glands, and lungs hypertrophy.
 
These are the reasons why we decided to add to our formulas exclusively natural antioxidants, found in natural sources and including carotenoids, retinoids (Vitamin A), bioflavonoids (Citrin), polyphenols (hydroxytyrosol), tocopherols (Vitamin E), and ascorbic acid (Vitamin C), added in all our range both during the storage of raw materials and in the finished product. Many vegetables are naturally rich in antioxidants, such as some cereals (oats), beetroots and potatoes, fruits like pomegranate and orange but mostly some berries (blueberry, currant) and green tea.

Natural antioxidants can be added to food in higher quantities than artificial ones, as safety limits are higher; this implies higher production costs for the company which uses them, however, justified by a higher healthiness.

Finally, as a further guarantee of perfect and ideal preservability, all Farmina Vet Life and Natural & Delicious range are packed in a protective atmosphere in order to further prevent fats oxidation and maintain flavor and freshness, keeping the product fresh as just baked. This technology is largely used also in the human food industry as nitrogen is a volatile gas naturally present we breathe daily.

FARMINA GUARANTEE SATISFACTION

FARMINA GUARANTEES 100% OF ITS PRODUCTS WITH THE FORMULA OF “SATISFACTION GUARANTEE”.
Farmina guarantees all products, in the case that your pet is not satisfied with our product you may exchange or return it for a total refund at the EGY PUPPY stores from which it was purchased. To validate an exchange or refund, it is necessary that at least 80% of the product be returned in the original packaging within 14 days of the date of purchase. 

Featured Farmina Products

prime cat
Farmina N&D Cat Prime Chicken & Pomegranate Adult 1.5kg

2,061.40 EGP

brown
Farmina N&D Brown Dog Lamb, Spirulina&Carrot Adult Mini

2,324.56 EGP

spiro
Farmina N&D Dog Spirulina Medium Maxi Herring 7Kg

5,701.75 EGP

white coat
Farmina N&D White Sea Bass, Spirulina and Fennel Adult Mini - dry food

2,324.56 EGP

vet life hypo
Farmina Vet Life UltraHypo For Dogs

2,456.14 EGP8,333.33 EGP

Select options This product has multiple variants. The options may be chosen on the product page
sturivete d
Farmina Vet Life Urinary s/o (Struvite) For Dogs 2 Kg

Original price was: 1,535.09 EGP.Current price is: 1,394.74 EGP.

n&D urinary
Farmina N&D Cat Quinoa Urinary Duck Dry Food For Cats 1.5 kg

2,280.70 EGP

hair ball n&d
Farmina N&D Quinoa Hairball Cat Dry Food 1.5 kg

2,280.70 EGP

sm
Farmina Vet Life Cat Struvite Management

434.21 EGP1,535.09 EGP

Select options This product has multiple variants. The options may be chosen on the product page
Farmina Vet Life Cat Veterinary Food Struvite
Farmina Vet Life Urinary s/o (Struvite) Cat Veterinary Food

434.21 EGP1,219.30 EGP

Select options This product has multiple variants. The options may be chosen on the product page
renal cat
Farmina Vet Life Veterinary Dry Cat Food Renal

434.21 EGP

Select options This product has multiple variants. The options may be chosen on the product page
gastrto c
Farmina Vet Life Veterinary Dry Cat Food Gastrointestinal

434.21 EGP

Select options This product has multiple variants. The options may be chosen on the product page
trop c
Farmina N&D Cat Tropical Selection Chicken For Adult Cats

1,008.77 EGP

Select options This product has multiple variants. The options may be chosen on the product page
tn
Farmina N&D Cat Tropical Selection Chicken For Adult Neutered Cats

285.09 EGP2,719.30 EGP

Select options This product has multiple variants. The options may be chosen on the product page
oxala
Farmina Vet Life Veterinary Food For Dogs For The Treatment Of Oxalate

Original price was: 1,535.09 EGP.Current price is: 1,394.74 EGP.

vetlife struvi
Farmina Vet Life Veterinary Dog Food For Struvite Management

Original price was: 1,535.09 EGP.Current price is: 1,394.74 EGP.

trop
Farmina N&D Dog Tropical Selection Chicken Adult Med/Max

1,008.77 EGP3,684.21 EGP

Select options This product has multiple variants. The options may be chosen on the product page
vetlife gastro dogs
Farmina Vet Life Gastrointestinal Dog

6,578.95 EGP

Select options This product has multiple variants. The options may be chosen on the product page
vl dog renal
Farmina Vet Life Veterinary Dog Food For Kidney Problems

1,394.74 EGP6,578.95 EGP

Select options This product has multiple variants. The options may be chosen on the product page
N&D trop mini p
Farmina N&D Dog Tropical Selection Lamb Puppy Mini 1.5kg

1,184.21 EGP